What the State of Native Advertising report covers, its five headline findings — from MSN's surprising scale to the health–finance–insurance demand triopoly — and how to cite the data.
Taboola holds 206,145 live creatives in OpenAdLibrary's independent index — more than Outbrain, MGID and Revcontent combined. Thirty statistics on scale, verticals, and creative longevity, all from observed live captures.
There is no audited statistic for how much native ad creative is AI-generated. Here is what observing 725,000+ live native ads suggests, and a defensible method for measuring the share in your own vertical.
First-party native advertising statistics for 2026, from live capture rather than surveys: 1,041,637 creatives tracked, 36,009 advertisers and 10.75M observations across 50 networks — per-network volumes, the health-led vertical mix, and a churn curve where 59% of creatives are never seen again after their first day.
