Ad-Tech Glossary
Programmatic Native Advertising
Programmatic native advertising is the automated, auction-based buying of native ad placements that match the look and feel of their host content.
rtb
Ad-Tech Glossary
Programmatic Advertising
Programmatic advertising is the automated buying and selling of digital ad inventory through software, usually settled in real-time auctions.
Ad-Tech Glossary
Real-Time Bidding (RTB)
Real-Time Bidding (RTB) is the per-impression auction in which advertisers bid on a single ad impression in milliseconds as a page loads.