Affiliate & Media Buying
Bid Adjustments by Device & Geo: Modifiers That Move ROAS
A flat bid across every device and geo is subsidizing your worst segments with your best. Here's how to build device and geo modifiers that actually move ROAS.
roas
Affiliate & Media Buying
What Is a Good ROAS for Native Ads? Targets by Vertical
Break-even ROAS is 1 ÷ margin — everything else is context. Realistic native ROAS targets by business model, plus the six levers to pull when you're short.
Ad-Tech Glossary
Ad Spend
Ad spend is the total amount of money an advertiser pays to run its ads across channels over a given period.