Tag

methodology

How to Estimate Competitor Native Ad Spend (Methods & Signals)

No tool can hand you a competitor's exact native ad budget, but ad volume, placement breadth, creative longevity and geo spread are observable proxies that get you to a defensible spend tier.

Guide · 10 min read

Native Ad Data Studies

Native Ad Share of Voice: Measuring Who Dominates a Vertical

You can't see a competitor's native spend, but you can count their live creatives and measure how long each one survives, and that gives you a defensible way to rank advertisers by share of voice in any vertical.

Data study · 9 min read