Ad-Tech Glossary
Run of Network (RON)
Run of network (RON) is an ad buying option where a campaign can serve across any site, app, or feed in a network's full inventory pool, instead of being limited to hand-picked publishers or placements.
campaign strategy
Affiliate & Media Buying
When to Use Native Advertising (And When Not To)
Native buys you cheap, context-driven reach at the cost of targeting precision and creative consistency. Here's a practical checklist for when that trade is worth making, and when it isn't.