Affiliate & Media Buying
Bid Adjustments by Device & Geo: Modifiers That Move ROAS
A flat bid across every device and geo is subsidizing your worst segments with your best. Here's how to build device and geo modifiers that actually move ROAS.
bid management
Affiliate & Media Buying
Publisher-Level Bidding: The Optimization Lever Most Buyers Skip
Performance across publishers in the same native campaign can vary 5x or more. Publisher-level bidding is the underused lever that turns that variance into profit instead of waste.