Ad-Tech Glossary
Native Ad Auction
A native ad auction is the real-time process a native ad network runs to pick which ad fills a recommendation slot and what the advertiser pays.
auctions
Ad-Tech Glossary
Real-Time Bidding (RTB)
Real-Time Bidding (RTB) is the per-impression auction in which advertisers bid on a single ad impression in milliseconds as a page loads.
Ad-Tech Glossary
Ad Exchange
An Ad Exchange is a digital marketplace that matches publisher inventory with advertiser demand through real-time auctions.
Ad-Tech Glossary
Impression Share
Impression share is the percentage of eligible ad impressions your ads actually won out of the total available for your targeting and budget.