Affiliate & Media Buying
How Native Ads Are Priced: Auctions & Floors
Native ad pricing isn't your bid amount, it's a live auction shaped by predicted CTR, floor prices and competing demand. Here's the mechanics behind why your CPC moves.
auctions
Ad-Tech Glossary
Native Ad Auction
A native ad auction is the real-time process a native ad network runs to pick which ad fills a recommendation slot and what the advertiser pays.
Ad-Tech Glossary
Real-Time Bidding (RTB)
Real-Time Bidding (RTB) is the per-impression auction in which advertisers bid on a single ad impression in milliseconds as a page loads.
Ad-Tech Glossary
Ad Exchange
An Ad Exchange is a digital marketplace that matches publisher inventory with advertiser demand through real-time auctions.
Ad-Tech Glossary
Impression Share
Impression share is the percentage of eligible ad impressions your ads actually won out of the total available for your targeting and budget.