Ad Creative & Funnels
Do Pre-Landers Increase Conversions? The Honest Math
Pre-landers usually lift cold-traffic conversions — but not always, and never for free. The arithmetic that decides it, and the split-test discipline that proves it.
ad funnels
Ad Creative & Funnels
Advertorial vs Landing Page: When to Use Each in Your Funnel
One warms cold traffic, one closes it. When your native funnel needs an advertorial, when it should go straight to the landing page, and how to test the choice honestly.
Ad Creative & Funnels
How to Analyze a Competitor's Full Ad Funnel
Studying a competitor's ads one at a time tells you almost nothing; cluster them by the landing page each one points at and the whole offer strategy, the winners they keep alive and the tests they quietly kill, reads straight off the page.