
Ad-Tech Glossary
VSL (Video Sales Letter)
A VSL, or video sales letter, is a long-form scripted video that walks a viewer through a problem, a story, and an offer pitch in place of, or before, a written sales page.

A VSL, or video sales letter, is a long-form scripted video that walks a viewer through a problem, a story, and an offer pitch in place of, or before, a written sales page.