Ad-Tech Glossary
Motion Ad
A motion ad is a native ad creative that uses short looping video or animation instead of a static image to stand out in feeds and recommendation widgets.
video
Ad-Tech Glossary
Outstream Video
Outstream video is a video ad that plays within article text or feeds rather than inside a video player, appearing as the user scrolls it into view.
Ad-Tech Glossary
UGC Ads
UGC ads are advertisements styled to look like authentic user-generated content, casual reviews, testimonials, and selfie-style clips, to feel native and credible.