Ad-Tech Glossary
What Is CAC (Customer Acquisition Cost)?
CAC (customer acquisition cost) is the total sales and marketing spend needed to acquire one new paying customer, expressed as spend divided by new customers.
unit economics
Ad-Tech Glossary
What Is LTV (Customer Lifetime Value)?
LTV, or customer lifetime value, is the total revenue a business expects to earn from one customer over the full time that customer keeps buying.