
Ad-Tech Glossary
Retargeting (Remarketing)
Retargeting (also called remarketing) shows ads to people who already visited a site, app, or landing page, using that prior behavior to bring them back and push them toward converting.

Retargeting (also called remarketing) shows ads to people who already visited a site, app, or landing page, using that prior behavior to bring them back and push them toward converting.