Ad-Tech Glossary
eCPC (Effective Cost Per Click)
eCPC (effective cost per click) is the blended average cost of a click across a campaign, even when the campaign was not priced per click.
pricing
Ad-Tech Glossary
CPL (Cost Per Lead)
CPL (cost per lead) is the average advertising cost to capture one lead, such as a form fill, email signup, or quote request.
Ad-Tech Glossary
CPA (Cost Per Acquisition)
CPA (cost per acquisition) is the average advertising cost to win one conversion, calculated as total spend divided by conversions.
Ad-Tech Glossary
CPM (Cost Per Mille)
CPM (cost per mille) is the price an advertiser pays per one thousand ad impressions, regardless of whether anyone clicks.
Ad-Tech Glossary
CPC (Cost Per Click)
CPC (cost per click) is the amount an advertiser pays each time a user clicks their ad, calculated as total spend divided by total clicks.