Ad-Tech Glossary
Smart Bidding (Automated Bidding)
Smart bidding is automated bidding where the platform's machine learning sets each bid in real time to hit a target cost, conversion, or ROAS goal.
performance
Ad-Tech Glossary
ROAS (Return on Ad Spend)
ROAS (return on ad spend) is the revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend.
Ad-Tech Glossary
Conversion
A conversion is any valuable action a user completes after seeing or clicking an ad, such as a purchase, signup, lead, or app install.
Ad-Tech Glossary
Conversion Rate (CVR)
Conversion rate (CVR) is the percentage of clicks or visitors that complete a desired action, such as a purchase, signup, or lead.
Ad-Tech Glossary
CTR (Click-Through Rate)
CTR (click-through rate) is the percentage of ad impressions that result in a click, calculated as clicks divided by impressions times 100.
Ad-Tech Glossary
Creative Fatigue
Creative fatigue is the decline in an ad's performance over time as the audience sees it too often and stops responding.