Ad-Tech Glossary
Impression Share
Impression share is the percentage of eligible ad impressions your ads actually won out of the total available for your targeting and budget.
metrics
Ad-Tech Glossary
Viewability
Viewability measures whether a served ad was actually in view, based on how much of it entered the screen and for how long.
Ad-Tech Glossary
Ad Impression
An ad impression is a single instance of an ad being served and rendered on a page or app where a user could see it.
Ad-Tech Glossary
AOV (Average Order Value)
AOV (average order value) is the average amount spent per order, calculated as total revenue divided by the number of orders.
Ad-Tech Glossary
ROAS (Return on Ad Spend)
ROAS (return on ad spend) is the revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend.
Ad-Tech Glossary
Conversion
A conversion is any valuable action a user completes after seeing or clicking an ad, such as a purchase, signup, lead, or app install.
Ad-Tech Glossary
Conversion Rate (CVR)
Conversion rate (CVR) is the percentage of clicks or visitors that complete a desired action, such as a purchase, signup, or lead.
Ad-Tech Glossary
CTR (Click-Through Rate)
CTR (click-through rate) is the percentage of ad impressions that result in a click, calculated as clicks divided by impressions times 100.
Ad-Tech Glossary
RPM (Revenue Per Mille)
RPM (revenue per mille) is the revenue a publisher earns per one thousand ad impressions or page views, the monetization mirror of CPM.
Ad-Tech Glossary
EPC (Earnings Per Click)
EPC (earnings per click) is the average revenue an affiliate or media buyer earns for each click sent to an offer, calculated as earnings divided by clicks.
Ad-Tech Glossary
eCPC (Effective Cost Per Click)
eCPC (effective cost per click) is the blended average cost of a click across a campaign, even when the campaign was not priced per click.
Ad-Tech Glossary
CPL (Cost Per Lead)
CPL (cost per lead) is the average advertising cost to capture one lead, such as a form fill, email signup, or quote request.
Ad-Tech Glossary
CPA (Cost Per Acquisition)
CPA (cost per acquisition) is the average advertising cost to win one conversion, calculated as total spend divided by conversions.
Ad-Tech Glossary
CPM (Cost Per Mille)
CPM (cost per mille) is the price an advertiser pays per one thousand ad impressions, regardless of whether anyone clicks.
Ad-Tech Glossary
CPC (Cost Per Click)
CPC (cost per click) is the amount an advertiser pays each time a user clicks their ad, calculated as total spend divided by total clicks.