Ad-Tech Glossary
Identity Graph
An identity graph is a database that links multiple identifiers, such as device IDs, hashed emails, and cookies, back to a single representation of a person or household for targeting and measurement.
identity
Ad-Tech Glossary
Unified ID 2.0 (UID2)
Unified ID 2.0 (UID2) is an open-source identity solution built from a hashed and encrypted email or phone number, used across publishers and advertisers as an alternative to third-party cookies.