Ad-Tech Glossary
Lead Quality: What It Means and How to Measure It
Lead quality measures how likely a captured lead is to convert into an actual sale, not just how many leads came in. Here's what separates a valuable lead from a wasted one.
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Lead quality measures how likely a captured lead is to convert into an actual sale, not just how many leads came in. Here's what separates a valuable lead from a wasted one.