Ad-Tech Glossary
Cookieless Targeting
Cookieless targeting is an umbrella term for any ad targeting method that avoids relying on third-party cookies, using approaches like contextual signals, first-party data, or consented identifiers instead.
cookieless
Ad-Tech Glossary
Unified ID 2.0 (UID2)
Unified ID 2.0 (UID2) is an open-source identity solution built from a hashed and encrypted email or phone number, used across publishers and advertisers as an alternative to third-party cookies.
Ad-Tech Glossary
Topics API
The Topics API is a Chrome-based Privacy Sandbox feature that infers a handful of broad interest categories from recent browsing and shares them with sites, without a cross-site identifier.