Ad-Tech Glossary
Budget Pacing
Budget pacing is how an ad platform spreads a campaign's daily or lifetime budget across a time period, rather than letting it burn through in a short, early window each day.
budget pacing
Ad-Tech Glossary
Dayparting
Dayparting is scheduling an ad campaign to run only during specific hours or days of the week, based on when the audience actually responds, rather than spending evenly around the clock.