
Ad-Tech Glossary
Brand Impersonation (Ads)
Brand impersonation is when a scam advertiser mimics a real brand's name, logo, trademarks or a fake celebrity endorsement to trick people into clicking a fraudulent offer.

Brand impersonation is when a scam advertiser mimics a real brand's name, logo, trademarks or a fake celebrity endorsement to trick people into clicking a fraudulent offer.