Ad-Tech Glossary
llms.txt
llms.txt is a proposed plain-text file at a site's root that gives AI crawlers and assistants a curated map of the most important pages to read and cite.
AI search
Ad-Tech Glossary
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is a label for efforts to make content easier for AI systems like ChatGPT and Google's AI Overviews to find and cite, not just rank in a list of links. No tactic guarantees a citation.