
Ad-Tech Glossary
Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO) is structuring content to directly answer a question so it gets pulled into a featured snippet, voice response, or AI answer instead of requiring a click-through.

Answer Engine Optimization (AEO) is structuring content to directly answer a question so it gets pulled into a featured snippet, voice response, or AI answer instead of requiring a click-through.