Ad-Tech Glossary
Ad Tag
An ad tag is a snippet of HTML or JavaScript code on a web page that requests an ad from an ad server and renders it in a specific slot.
ad serving
Ad-Tech Glossary
Ad Impression
An ad impression is a single instance of an ad being served and rendered on a page or app where a user could see it.
Ad-Tech Glossary
Native Ad Widget
A native ad widget is the on-page unit, often a JavaScript-injected block, that renders native ads styled to match the host publisher's layout.