Ad-Tech Glossary
Brand Safety
Brand safety is the set of measures advertisers use to keep their ads from appearing next to harmful, offensive, or off-brand content.
ad placement
Ad-Tech Glossary
Ad Placement
An ad placement is the specific location or slot on a publisher's page or app where an ad is displayed to a user.
Ad-Tech Glossary
In-Feed Ad
An in-feed ad is a native ad placed inside a content stream, a feed, article list, or timeline, and styled to match the organic items around it.
Ad-Tech Glossary
Content Recommendation Widget
A content recommendation widget is the box of suggested article and ad links placed below or beside publisher content, mixing organic and paid links.