Ad-Tech Glossary
Dynamic Product Ads (DPA)
Dynamic Product Ads (DPA) auto-generate ad creatives from a product catalog feed, matching each user to the specific items most relevant to them.
ad formats
Ad-Tech Glossary
Native Ad Spec
A native ad spec is the set of format rules a native network requires for creatives, covering image size, headline length, file size, and asset types.
Ad-Tech Glossary
In-Feed Ad
An in-feed ad is a native ad placed inside a content stream, a feed, article list, or timeline, and styled to match the organic items around it.
Ad-Tech Glossary
Discovery Ad
A discovery ad is a native ad shown inside content-discovery feeds and recommendation widgets, styled to match editorial content as a headline plus thumbnail.
Ad-Tech Glossary
Content Discovery Ad
A content discovery ad is a native placement that surfaces sponsored content as a suggested read, helping users discover articles, videos, or offers.
Ad-Tech Glossary
Native Advertising
Native advertising is paid media designed to match the look, feel, and function of the platform it appears on, so it blends with surrounding content.